F

ive years ago, Youtini embarked on a mission to navigate the (sometimes) daunting galaxy of Star Wars literature. It began with Corey, our founder, who was determined to make this vast literary landscape more accessible to fans of all kinds. Initially a book box subscription service, Youtini has since evolved into the comprehensive resource for Star Wars literature that we know today. 

Youtini started as a place for many of us seeking to delve deeper into Star Wars but unsure where to begin. Today, more than 40 contributors fuel this project, united not just by our love for Star Wars but by the community we’ve found among those who share this passion. This sense of community is where the next phase of Youtini’s journey begins.

All images: Youtini
"United not just by our love for Star Wars but by the community we’ve found among those who share this passion. This sense of community is where the next phase of Youtini’s journey begins."

A Positive Space in Fandom

Throughout our journey, we’ve experienced the negative and often toxic dynamics within fandom communities (some of which have been around for decades). While passion often runs deep in certain corners of the internet, so does negativity. At Youtini, we genuinely love the transformative power of community — a place where the joy and enthusiasm for fandom can thrive.  

This isn't to say that we shy away from critique; after all, toxic positivity is also a very real concern of ours. Our goal, instead, is to elevate our fandom by creating an inclusive space for people who are genuinely passionate about their favorite stories and eager to connect with others who share their enthusiasm.

Broadening the Horizon: Embracing All Fandoms

That brings us to our next chapter. While we continue to be your guide through Star Wars literature, we aim to cultivate a positive, inclusive community across even more fandoms. Just because we love Star Wars doesn’t mean there aren’t other things we’re obsessed with. 

"Our philosophy champions the joy of discovery, the excitement of shared passions, and the celebration of every fan's unique journey."

Through our community, we’ve discovered, learned about, and adopted the fandoms our friends love. Our philosophy champions the joy of discovery, the excitement of shared passions, and the celebration of every fan's unique journey.

We're beyond excited to announce the expansion of our universe beyond Star Wars to embrace the entirety of nerd culture and beyond. Our commitment to mindful exploration, personal growth, and thoughtful engagement now extends across a wide array of interests. Whether you're a comic book enthusiast, a gaming aficionado, or a sports fan (yes, we love sports, too), Youtini welcomes you.

A New Youtini: A Hub to Connect and Explore

As we chart this new course, our platform will evolve. Our website will transform into a hub of resources, our podcast network will bring diverse voices and stories to your ears, and our Patreon and Discord communities will become vibrant new spaces for connection and celebration.

We invite you to join us in this exciting new chapter. Explore new passions, engage with fellow fans, and celebrate the fandoms that unite us. Together, we can create a space where every fan finds a home, sharing and embracing our passions in a community of joy, inclusivity, and discovery. After all, we all became friends when we united together as Star Wars fans. That space is still available, but we’re opening the doors to even more.

Welcome to the new Youtini. Welcome home.

Steven joined Youtini as a Marketing Advisor in 2022, bringing his expertise in fashion and destination marketing to the team. He also uses his photography skills to help with e-commerce and visual content creation. As a lifelong Star Wars fan, he is excited to be a part of the Youtini team and contribute to the growth and success of the community. Steven is passionate about bringing positivity to the Star Wars community and is always looking for ways to help others discover and enjoy the vast world of Star Wars.