BBY/ABY is used to position items along the Star Wars Timeline. BBY refers to Before the Battle of Yavin. ABY refers to After the Battle of Yavin. The Battle of Yavin in Episode IV: A New Hope occured in 0 BBY/ABY.
General Jar Jar was a children's storybook published by Scholastic in December 1999 as part of the Star Wars Junior book series.